Design for Emotions


A wonderful creation synesthete or not…many thanks to it’s maker!

Vamsi Vepakomma

Since my last post on Design for 5 Senses, I’ve been evaluating many products & experiences on the 5 Sense graph tool, here are some

  • Riding Motorcycle v/s Bike.
  • Smartphone v/s pre – smartphone.
  • Type Search (google) v/s Voice Search (Siri).
  • Watching Movie v/s Reading Book.
  • Sky Diving v/s Scuba Diving v/s Running of the Bulls.

After evaluating Sky Diving v/s Scuba Diving v/s Running of the Bulls on the 5 sense graph tool, I said wait, there are many other things that make this experience more special like FEAR, EXCITEMENT, HAPPY and some X-FACTOR.

So, I’ve created similar to The 5 Sense Graph called The 6 Emotions Graph, you can use this 6 Emotions Graph to evaluate the emotions you have while using a product or doing an activity.

I think by using the 5 Sense Graph and the 6 Emotions Graph in our design work…

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